ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤ ꯑꯦ.꯲.ꯖꯦ.ꯗꯤ.ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆꯅꯥ ꯍꯥꯄꯆꯤꯜꯂꯕꯥ ꯑꯅꯧꯕꯥ ꯁ꯭ꯇꯦꯇꯤꯁ꯭ꯇꯤꯀꯦꯜ ꯗꯦꯇꯥ ꯁꯣꯔꯁ ꯑꯃꯅꯤ꯫ ꯲꯰꯲꯰-꯲꯰꯲꯶ꯀꯤ ꯐꯣꯔꯀꯥꯁ꯭ꯇꯀꯤ ꯃꯇꯝ ꯑꯁꯤꯗꯥ ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗꯀꯤ ꯀꯩꯊꯦꯜ ꯑꯁꯤ ꯀꯝꯄꯥꯎꯟꯗ ꯑꯦꯅꯨꯑꯦꯜ ꯒ꯭ꯔꯣꯊ ꯔꯦꯠ ꯋꯥꯡꯅꯥ ꯍꯦꯅꯒꯠꯂꯒꯅꯤ꯫ ꯏꯟꯗꯁ꯭ꯠꯔꯤ ꯑꯁꯤꯗꯥ ꯍꯦꯅꯒꯠꯂꯛꯂꯤꯕꯥ ꯄꯔꯁꯣꯅꯦꯜ ꯏꯟꯇꯔꯦꯁ꯭ꯠ ꯑꯁꯤ [...]
꯲꯰꯲꯰-꯲꯰꯲꯶ꯀꯤ ꯐꯣꯔꯀꯥꯁ꯭ꯇꯀꯤ ꯃꯇꯝ ꯑꯁꯤꯗꯥ ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗꯀꯤ ꯀꯩꯊꯦꯜ ꯑꯁꯤ ꯀꯝꯄꯥꯎꯟꯗ ꯑꯦꯅꯨꯑꯦꯜ ꯒ꯭ꯔꯣꯊ ꯔꯦꯠ ꯋꯥꯡꯅꯥ ꯍꯦꯅꯒꯠꯂꯒꯅꯤ꯫ ꯏꯟꯗꯁ꯭ꯠꯔꯤ ꯑꯁꯤꯗꯥ ꯄꯔꯁꯣꯅꯦꯜ ꯏꯟꯇꯔꯦꯁ꯭ꯠ ꯍꯦꯅꯒꯠꯂꯛꯂꯤ, ꯃꯁꯤꯅꯥ ꯀꯩꯊꯦꯜ ꯑꯁꯤ ꯄꯥꯀꯊꯣꯛ ꯆꯥꯎꯊꯣꯀꯍꯅꯕꯒꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯃꯔꯝ ꯑꯣꯏꯔꯤ꯫ ” ꯒꯤ ꯃꯇꯨꯡ ꯏꯟꯅꯥ .
ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯑꯁꯤ ꯏꯟꯇꯤꯂꯤꯖꯦꯟꯁ ꯔꯤꯄꯣꯔꯠ ꯑꯃꯅꯤ, ꯑꯃꯁꯨꯡ ꯑꯩꯈꯣꯌꯅꯥ ꯑꯆꯨꯝꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯃꯜ ꯌꯥꯝꯂꯕꯥ ꯏꯅꯐꯣꯔꯃꯦꯁꯅꯁꯤꯡ ꯔꯤꯁꯔꯆ ꯇꯧꯅꯕꯥ ꯌꯥꯝꯅꯥ ꯀꯟꯅꯥ ꯍꯣꯠꯅꯈ꯭ꯔꯦ꯫ ꯈꯟꯅꯔꯤꯕꯥ ꯗꯦꯇꯥ ꯑꯁꯤ ꯍꯧꯖꯤꯛ ꯂꯩꯔꯤꯕꯥ ꯃꯀꯣꯛ ꯊꯣꯡꯕꯥ ꯄ꯭ꯂꯦꯌꯔꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯂꯥꯛꯀꯗꯧꯔꯤꯕꯥ ꯀꯝꯄꯤꯇꯤꯇꯔꯁꯤꯡ ꯑꯁꯤ ꯌꯦꯡꯂꯒꯥ ꯇꯧꯏ꯫ ꯑꯆꯧꯕꯥ ꯄ꯭ꯂꯦꯌꯔꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯃꯥꯔꯀꯦꯠ ꯏꯟꯗꯁ꯭ꯠꯔꯤꯗꯥ ꯑꯅꯧꯕꯥ ꯑꯦꯟꯠꯔꯥꯟꯁꯁꯤꯡꯒꯤ ꯕꯤꯖꯤꯅꯦꯁ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯁꯤꯡꯒꯤ ꯑꯀꯨꯞꯄꯥ ꯁ꯭ꯇꯗꯤ ꯑꯃꯥ꯫ ꯑꯀꯨꯞꯄꯥ SWOT ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁ, ꯔꯦꯚꯤꯟꯌꯨ ꯁꯦꯌꯔ ꯇꯧꯕꯥ ꯑꯃꯁꯨꯡ ꯀꯟꯇꯦꯛꯇ ꯏꯅꯐꯣꯔꯃꯦꯁꯟ ꯑꯁꯤ ꯔꯤꯄꯣꯔꯠ ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁ ꯑꯁꯤꯗꯥ ꯁꯦꯌꯔ ꯇꯧꯔꯤ꯫
ꯅꯣꯠ – ꯍꯦꯟꯅꯥ ꯑꯆꯨꯝꯕꯥ ꯃꯥꯔꯀꯦꯠ ꯐꯣꯔꯀꯥꯁ꯭ꯇꯁꯤꯡ ꯄꯤꯅꯕꯒꯤꯗꯃꯛ, ꯗꯦꯂꯤꯚꯔꯤꯒꯤ ꯃꯃꯥꯡꯗꯥ ꯀꯣꯕꯤꯗ-꯱꯹ꯒꯤ ꯏꯝꯄꯦꯛꯇ ꯑꯗꯨ ꯈꯟꯅꯗꯨꯅꯥ ꯑꯩꯈꯣꯌꯒꯤ ꯔꯤꯄꯣꯔꯠ ꯄꯨꯝꯅꯃꯛ ꯑꯄꯗꯦꯠ ꯇꯧꯒꯅꯤ꯫
ꯂꯨꯛꯁꯤ ꯀꯦꯃꯤꯀꯦꯜ ꯒ꯭ꯔꯨꯞ, ꯁꯥꯟꯗꯣꯡ ꯕꯥꯑꯣꯌꯨꯌꯥꯟ ꯀꯦꯃꯤꯀꯦꯜ, ꯕꯤ.ꯑꯦ.ꯑꯦꯁ.ꯑꯦꯐ.-ꯌꯥꯡꯖꯦ ꯄꯦꯠꯔꯣꯀꯦꯃꯤꯀꯦꯜ ꯀꯝꯄꯦꯅꯤ, ꯐꯦꯏꯆꯦꯡ ꯑꯦꯁꯤꯗ ꯀꯦꯃꯤꯀꯦꯜ, ꯏꯁ꯭ꯇꯃꯦꯟ, ꯁꯥꯟꯗꯣꯡ ꯔꯣꯡꯌꯨꯌꯦ ꯀꯦꯃꯤꯀꯦꯜ, ꯔꯥꯁ꯭ꯠꯔꯤꯌꯥ ꯀꯦꯃꯤꯀꯦꯜ ꯑꯃꯁꯨꯡ ꯐꯔꯇꯤꯂꯥꯏꯖꯔ, ꯒꯨꯖꯔꯥꯠ ꯅꯔꯃꯥꯗꯥ ꯔꯤꯚꯔ ꯚꯦꯂꯤ ꯀꯦꯃꯤꯀꯦꯜ ꯐꯔꯇꯤꯂꯥꯏꯖꯔ, ꯁꯥꯅꯁꯤ ꯌꯨꯌꯥꯅꯄꯤꯡ ꯀꯦꯃꯤꯀꯦꯜ , ꯇꯤꯌꯥꯅꯌꯨꯌꯥꯟ ꯒ꯭ꯔꯨꯞ, ꯆꯣꯡꯀꯤꯡ ꯆꯨꯌꯥꯟꯗꯣꯡ ꯀꯦꯃꯤꯀꯦꯜ, ꯕꯤ.ꯑꯦ.ꯑꯦꯁ.ꯑꯦꯐ., ꯋꯨꯍꯥꯟ ꯔꯨꯏꯁꯨꯟ꯫ ꯀꯦꯃꯤꯀꯦꯜ, ꯄꯥꯔꯁ꯭ꯇꯣꯔꯞ ꯑꯃꯁꯨꯡ ꯑꯦꯝ
ꯀꯩꯊꯦꯂꯒꯤ ꯒ꯭ꯔꯣꯊ ꯇ꯭ꯔꯦꯖꯦꯛꯇꯔꯤꯒꯤ ꯗꯥꯌꯠꯕ ꯑꯁꯤ ꯇꯣꯉꯥꯟ ꯇꯣꯉꯥꯅꯕꯥ ꯃꯔꯃꯁꯤꯡꯅꯥ ꯂꯧꯏ, ꯃꯁꯤ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯗꯥ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯊꯤꯖꯤꯜꯂꯤ꯫ ꯃꯁꯤꯒꯤ ꯃꯊꯛꯇꯥ, ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯗꯥ ꯃꯥꯂꯦꯃꯒꯤ ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗꯀꯤ ꯀꯩꯊꯦꯂꯗꯥ ꯆꯩꯊꯦꯡ ꯄꯤꯔꯤꯕꯥ ꯂꯤꯃꯤꯇꯦꯗ ꯐꯦꯛꯇꯔꯁꯤꯡꯁꯨ ꯌꯥꯑꯣꯔꯤ꯫ ꯃꯁꯤꯅꯥ ꯁꯞꯂꯥꯏꯌꯔꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯌꯣꯅꯕꯁꯤꯡꯒꯤ ꯋꯥꯔꯣꯏꯁꯤꯟ ꯄꯨꯔꯀꯄꯒꯤ ꯁꯛꯇꯤ, ꯑꯅꯧꯕꯥ ꯑꯦꯟꯠꯔꯥꯟꯁ ꯑꯃꯁꯨꯡ ꯄ꯭ꯔꯗꯛꯇ ꯁꯕ꯭ꯁ꯭ꯇꯤꯆ꯭ꯌꯨꯠꯁꯤꯡꯗꯒꯤ ꯂꯥꯀꯄꯥ ꯆꯩꯊꯦꯡꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯀꯩꯊꯦꯂꯗꯥ ꯀꯝꯄꯤꯇꯤꯁꯅꯒꯤ ꯆꯥꯡꯁꯨ ꯌꯦꯡꯁꯤꯜꯂꯤ꯫ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯅꯥ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯅꯧꯕꯥ ꯁꯔꯀꯥꯔꯒꯤ ꯒꯥꯏꯗꯂꯥꯏꯅꯁꯤꯡꯒꯤ ꯏꯝꯄꯦꯛꯇꯁꯨ ꯑꯀꯨꯞꯄꯥ ꯃꯔꯣꯂꯗꯥ ꯑꯦꯅꯥꯂꯥꯏꯖ ꯇꯧꯈꯤ꯫ ꯃꯁꯤꯅꯥ ꯐꯣꯔꯀꯥꯁ꯭ꯇꯀꯤ ꯃꯇꯃꯗꯥ ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗꯀꯤ ꯀꯩꯊꯦꯂꯒꯤ ꯇ꯭ꯔꯦꯟꯗ ꯑꯗꯨ ꯊꯤꯖꯤꯜꯂꯤ꯫
꯲꯰꯲꯰ꯒꯤ ꯒ꯭ꯂꯣꯕꯦꯜ ꯐꯣꯔꯃꯤꯛ ꯑꯦꯁꯤꯗ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯄꯣꯔꯇꯅꯥ ꯀꯣꯅꯁꯤꯜꯂꯤꯕꯥ ꯂꯃꯗꯃꯁꯤꯡ: • ꯃꯤꯗꯜ ꯏꯁ꯭ꯠ ꯑꯃꯁꯨꯡ ꯑꯐ꯭ꯔꯤꯀꯥ (ꯖꯤ.ꯁꯤ.ꯁꯤ.ꯒꯤ ꯂꯩꯕꯥꯀꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯏꯖꯤꯞꯇ) • ꯅꯣꯔꯊ ꯑꯃꯦꯔꯤꯀꯥ (ꯌꯨꯅꯥꯏꯇꯦꯗ ꯁ꯭ꯇꯦꯇꯁ, ꯃꯦꯛꯁꯤꯀꯣ ꯑꯃꯁꯨꯡ ꯀꯅꯥꯗꯥ) • ꯈꯥ-ꯅꯣꯡꯄꯣꯛ ꯑꯥꯃꯦꯔꯤꯀꯥ (ꯕ꯭ꯔꯥꯖꯤꯜ, ꯑꯁꯤꯅꯆꯤꯡꯕꯥ) • ꯌꯨꯔꯣꯞ (ꯇꯨꯔꯀꯤ, ꯖꯔꯃꯅꯤ), ꯔꯨꯁꯤꯌꯥ, ꯌꯨꯅꯥꯏꯇꯦꯗ ꯀꯤꯡꯗꯝ, ꯏꯇꯥꯂꯤ , ꯐ꯭ꯔꯥꯟꯁ, ꯑꯁꯤꯅꯆꯤꯡꯕꯥ)•ꯑꯦꯁꯤꯌꯥ ꯄꯦꯁꯤꯐꯤꯛ (ꯚꯤꯌꯦꯠꯅꯥꯝ, ꯆꯥꯏꯅꯥ, ꯃꯂꯦꯁꯤꯌꯥ, ꯖꯄꯥꯟ, ꯐꯤꯂꯤꯄꯤꯟꯁ, ꯈꯥ ꯀꯣꯔꯤꯌꯥ, ꯊꯥꯏꯂꯦꯟꯗ, ꯚꯥꯔꯠ, ꯏꯟꯗꯣꯅꯦꯁꯤꯌꯥ ꯑꯃꯁꯨꯡ ꯑꯣꯁ꯭ꯠꯔꯦꯂꯤꯌꯥ)
ꯀꯔꯤꯒꯨꯝꯕꯥ ꯑꯗꯣꯃꯒꯤ ꯑꯈꯟꯅꯕꯥ ꯃꯊꯧ ꯇꯥꯕꯥ ꯑꯃꯥ ꯂꯩꯔꯕꯗꯤ ꯑꯩꯈꯣꯌꯗꯥ ꯈꯉꯍꯅꯕꯤꯌꯨ ꯑꯃꯁꯨꯡ ꯑꯩꯈꯣꯌꯅꯥ ꯑꯗꯣꯃꯗꯥ ꯃꯊꯧ ꯇꯥꯕꯒꯤ ꯃꯇꯨꯡ ꯏꯟꯅꯥ ꯔꯤꯄꯣꯔꯇꯁꯤꯡ ꯄꯤꯒꯅꯤ꯫
ꯑꯦ.꯲.ꯖꯦ.ꯗꯤ.ꯒꯤ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯂꯥꯏꯕ꯭ꯔꯦꯔꯤ ꯑꯁꯤꯅꯥ ꯃꯥꯂꯦꯃꯒꯤ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆꯔꯁꯤꯡꯗꯒꯤ ꯑꯄꯨꯅꯕꯥ ꯔꯤꯄꯣꯔꯇꯁꯤꯡ ꯄꯤꯔꯤ꯫ ꯍꯧꯖꯤꯛ ꯌꯣꯅꯕꯥ ꯖꯣꯏꯟꯇ ꯑꯣꯔꯒꯅꯥꯏꯖꯦꯁꯟ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯑꯃꯁꯨꯡ ꯔꯤꯁꯔꯆꯅꯥ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯃꯔꯤ ꯂꯩꯅꯕꯥ ꯕꯤꯖꯤꯅꯦꯁ ꯏꯟꯇꯤꯂꯤꯖꯦꯟꯁ ꯊꯤꯕꯗꯥ ꯃꯇꯦꯡ ꯄꯥꯡꯒꯅꯤ꯫
ꯑꯩꯈꯣꯌꯒꯤ ꯔꯤꯁꯔꯆ ꯑꯦꯅꯥꯂꯥꯏꯇꯤꯛꯁꯁꯤꯡꯅꯥ ꯑꯆꯧꯕꯥ ꯑꯃꯁꯨꯡ ꯑꯄꯤꯀꯄꯥ ꯀꯝꯄꯦꯅꯤꯁꯤꯡꯒꯤꯗꯃꯛꯇꯥ ꯕꯤꯖꯤꯅꯦꯁ ꯏꯅꯁꯥꯏꯠꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯔꯤꯄꯣꯔꯇꯁꯤꯡ ꯄꯤꯔꯤ꯫
ꯀꯝꯄꯦꯅꯤ ꯑꯁꯤꯅꯥ ꯀꯁ꯭ꯇꯃꯔꯁꯤꯡꯗꯥ ꯕꯤꯖꯤꯅꯦꯁ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯁꯤꯡ ꯁꯦꯃꯒꯠꯄꯗꯥ ꯑꯃꯁꯨꯡ ꯀꯩꯊꯦꯂꯒꯤ ꯂꯝ ꯑꯁꯤꯗꯥ ꯆꯥꯎꯈꯠꯍꯅꯕꯗꯥ ꯃꯇꯦꯡ ꯄꯥꯡꯏ꯫ ꯑꯦ.꯲.ꯖꯦ.ꯗꯤ.ꯒꯤ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯑꯁꯤꯅꯥ ꯇꯦꯂꯤꯀꯝꯌꯨꯅꯤꯀꯦꯁꯟ, ꯍꯦꯜꯊꯀꯦꯌꯔ, ꯐꯥꯔꯃꯥꯁ꯭ꯌꯨꯇꯤꯀꯦꯂꯁ, ꯐꯥꯏꯅꯥꯟꯁꯤꯑꯦꯜ ꯁꯔꯕꯤꯁꯁꯤꯡ, ꯏꯅꯔꯖꯤ, ꯇꯦꯛꯅꯣꯂꯣꯖꯤ, ꯔꯤꯑꯦꯜ ꯏꯁ꯭ꯇꯦꯠ, ꯂꯣꯖꯤꯁ꯭ꯇꯤꯛꯁ, ꯀꯦꯇꯦꯔꯤꯡ, ꯃꯤꯗꯤꯌꯥ, ꯑꯁꯤꯅꯆꯤꯡꯕꯒꯥ ꯃꯔꯤ ꯂꯩꯅꯕꯥ ꯏꯟꯗꯁ꯭ꯠꯔꯤꯒꯤ ꯔꯤꯄꯣꯔꯇꯁꯤꯡ ꯈꯛꯇꯥ ꯅꯠꯇꯅꯥ ꯑꯗꯣꯃꯒꯤ ꯀꯝꯄꯦꯅꯤꯒꯤ ꯗꯦꯇꯥ, ꯂꯩꯕꯥꯛꯀꯤ ꯄ꯭ꯔꯣꯐꯥꯏꯜ, ꯇ꯭ꯔꯦꯟꯗꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯏꯅꯐꯣꯔꯃꯦꯁꯅꯗꯁꯨ ꯃꯤꯠꯌꯦꯡ ꯊꯝꯂꯤ꯫ ꯄꯨꯛꯅꯤꯡ ꯆꯪꯕꯤꯌꯨ ꯑꯃꯁꯨꯡ ꯅꯍꯥꯛꯀꯤ ꯄꯨꯛꯅꯤꯡ ꯆꯪꯂꯤꯕꯥ ꯃꯐꯝ ꯑꯗꯨ ꯑꯦꯅꯥꯂꯥꯏꯖ ꯇꯧꯕꯤꯌꯨ꯫